AdChoices was created by The Digital Advertising Alliance of Canada (DAAC). It is similar to the self-regulatory programme that exists in the United States. The Globe is one of the first Canadian publishers to implement AdChoices on its website to provide users with greater transparency around interest-based advertising and to encourage dialogue and feedback around privacy concerns. You can read more about AdChoices at www.youradchoices.ca.
We agree it would be ideal if AdChoices were a one-click process. However, the opt-out system was devised by the advertising industry recently and many advertisers and/or advertising service providers do not offer one-click solutions. The Globe is sharing reader concerns with the Digital Advertising Alliance of Canada (DAAC) and the Interactive Advertising Bureau (IAB) with the hopes that over time we can improve the experience for our customers.