The internet advertising ecosystem is so well established now that it is not possible to ‘opt-in’ to interest-based advertising. Technology often develops ahead of privacy considerations. It is only in recent years there have been growing concerns around this practice. As a result, the tools to manage one’s privacy online, such as AdChoices, are still in their infancy. Your feedback is key to the success of AdChoices. You may find out more, including how to submit a complaint at http://youradchoices.ca/compliance.